Electronics For Imaging bizhub PRESS C7000/C7000P Instrukcja Użytkownika Pobierz pdf (Strona 7)

bizhub PRESS C6000/C7000/C7000P 7

Web to print

– In the past all print jobs were submitted and

processed manually.

– With the rise of Internet usage, most printer

businesses have recognised the value to offer

customers a web portal where they can submit

their print jobs.

– Web submission includes: uploading the print

data, getting a price quote, getting a proof,

tracking information on the status of the print job,

automatic link to payment and administration, etc.

– Web to print enables your company to be online

24/7, to automate the print job submission

process, improve efficiency, eliminate manual

elements in the job submission process.

Workﬂow

– Did you know that for every euro spent on print, another

six euros is spent on the process surrounding the actual

printing?

– This is often called “workflow” and is the key to achiev-

ing maximum efficiency and reducing manual touch

points!

– The more you automate this process, the more improve-

ments in efficiency you can achieve.

– Improving your workflow is the best place to focus your

attention to get better business results.

– Workflow can shorten the distance between you and

your customers.

– A good example of automation is a combined hybrid

workflow.

– It provides the ultimate production flexibility and

maximises the utilisation of both your digital and

offset equipment.

– This allows you to calculate the financial cross over

point between digital and offset; you can choose

at the last minute which technology is most cost

efficient.

– The essence of a good production workflow can be

summarised in one sentence: The less time you spend

on the technology of print production, the more time you

can spend on your important tasks.

Variable data printing

– What is most unique about digital printing?

– You can customise every page within

one print run and thus create a unique,

targeted and relevant message for

each recipient.

– This is called “Variable Data Printing”

(or VDP).

– Direct Mail can be more personal:

– “Dear Sir or Madam” will become

“Dear Paul”.

– This is the unique value proposition with

digital printing that cannot be achieved

with traditional printing.

– Studies have shown: the more you zoom

in on your readers the more effective your

message will be.

– On average personalised marketing

collateral leads to 31% greater profits

compared to general marketing materials.

– As a print provider you can charge more

for VDP jobs, and your customer gets a

better response per piece.

– More profit for you – more business for

your customer.

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